
Floor Insulation
Our research found that a practical image showing someone 'getting on with' a low-carbon action is a good motivator for others to do the same. Images like these – which show 'common sense' solutions – are likely to appeal across the political spectrum, and may even be more popular on the Right than the Left.
GraphicAlert
Rights Managed
WHAT IT SHOWS: Man is preparing the floor of the basement for Tonzon (thermopillow) insulation. Utrecht, The Netherlands
Photo by
Chantal Bekker