
Turning down the Thermostat
Images that show people actively interacting with climate solutions are more powerful than images where people are passively observing them. Practical, 'common sense' actions like adjusting the thermostat produce a positive emotional response.
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WHAT IT SHOWS: Grandfather is turning down the thermostat an hour before going to bed to save energy. Haarlem, The Netherlands
Photo by
Chantal Bekker