Fueling Electric Hybrid Truck
Our research suggests that showing real people engaged in 'everyday' scenes can be more powerful than staged photo-ops. Here two people are normalizing a climate solution in an ‘everyday’ image.
NREL
Creative Commons
WHAT IT SHOWS: July 31, 2017 - A US Hybrid, electric hybrid heavy duty truck, used to move freight at the Long Beach Port in California, is plugged in to charge at TTSI.
Photo by
DENNIS SCHROEDER / NREL (CC BY-NC-SA 2.0)
Principles:
Tell new stories