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Measuring moss

The seven Climate Visuals principles

The evidence behind Climate Visuals

Climate Visuals is based on international social research: seven core principles to catalyse a new visual language for climate change

Read about the research

The first Climate Visuals report 'Climate Visuals: Seven principles for visual climate change communication (based on international social research)' summarises research with members of the public in three nations.

The research combined two different methods. Four structured discussion groups (with a total of 32 citizens) were held: two in London, and two in Berlin. Participants responded to dozens of climate images, engaging in detailed discussions about what they saw. Following this in-depth research, an international online survey of 3,014 people was conducted, with participants split equally between the UK, Germany and the US. The survey allowed us to test a smaller number of images with a much larger number of people. Further details on the methodology can be found in the separate appendix document below.

The second and third Climate Visuals reports contain an analysis of the key visual themes from the landmark UN climate conference in 2015 in Paris (COP21), and a comparison with the visual language of the following conference in Marrakech (COP22). Both reports provide concrete, tangible and practical suggestions for telling more compelling visual stories on climate change at the UN climate conferences and beyond.

We have also co-authored two academic articles related to the Climate Visuals project:

Chapman, A., Corner, A., Webster, R. and Markowitz E. (2016): Climate visuals: A mixed methods investigation of public perceptions of climate images in three countries, Global Environmental Change. 41, pp.172-182

Wang, S., Corner, A., Chapman, A., Markowitz, E. (2018): Public engagement with climate imagery in a changing digital landscape, Wires Climate Change