Our research found that people often had difficulty linking individual behaviours to climate change - so showing personal behaviours 'at scale' is more effective. However, it is the contrast in this image that our research shows will also appeal to viewers. While it appears the story here is a traffic jam, it is actually about a new transportation system.
WHAT IT SHOWS: ETHIOPIA. Addis Ababa. November 19, 2013. Traffic jam in Addis Ababa. In order to improve the high congestion of traffic, air pollution, and mobility in town, UNEP works on the Bus Rapid Transit project. It involves building a network of clean technology buses.